Welcome to the ProFirst Certified information page. ProFirst Certified is American Honda’s body shop certification program open to all U.S. body shops including dealer-owned, independent and MSO shops.
Why Certified? Why Now?
Honda is committed to providing safety for everyone, in the way Honda and Acura cars are built, and in the way they are repaired after a collision. Increasing fuel efficiency, decreasing CO2 emissions, and meeting collision safety targets has demanded lighter and stronger car bodies and new tools, equipment and technology to properly repair them. Couple this with the increasing application of on-board safety and collision avoidance technology and collision repair is no longer a simple job. The collision repair industry and repair technology is evolving with increasing speed and intensity.
Today, it takes a highly-qualified collision shop to properly repair a Honda or Acura automobile – one with training, skill, the proper tools and equipment and the latest repair information. It takes a shop dedicated to their craft – a ProFirst Certified shop. Is your shop ready to meet the evolution of collision repair head-on? Is your shop ready to take the next step – to ProFirst Certified?
The ProFirst Certified Advantage
Being ProFirst Certified increases your shop’s professionalism which promotes customer confidence and loyalty. It shows you are committed to a complete and correct repair and committed to your customer’s subsequent safety.
When potential customers come to your shop for an estimate, you will have the advantage of being a ProFirst Certified shop – certified by American Honda. You can let customers know that, as a ProFirst Certified shop, you have the tools, equipment, training, knowledge, and other resources to do the job right. This can help turn more estimates into paying jobs.